Sima’s journey into jewellery began as a child, when she used to dress up and play with her mother’s jewellery. As she grew older, her father would buy her small pieces of jewellery, some of which have remained treasured possessions, with turquoise and carnelian becoming firm favourites.
He also instilled a deep appreciation of calligraphy and poetry in Sima and she remembers falling asleep to the sound of Hafez and Rumi poems when the whole family would sleep on the roof terrace to escape the heat of her native city by the Persian Gulf. It was there that she first heard of lapis lazuli, the word used to describe the deep blue colour of the sky when the day turned into night.
When she was forced out of this environment as a teenager, she found herself alone in new surroundings in Britain and learned to adapt and embrace a new culture and was enriched by another view of the world.
Sima was always artistically inclined, painting and crafting from a very young age. She became attracted to graphic arts as a means to overcome language and cultural barriers in her new life. After completing a diploma in graphic design, she went on to obtain her BA in Visual Communications (graphic design) at Ravensbourne and completed a Master’s at Central Saint Martins College of Art and Design, which led to a successful career as a graphic artist and designer.
When Sima married her Afghan husband, she found that the shared language, culture and heritage opened another door for creative expression.
She eventually felt the need to express her history, art and ideas through the medium of jewellery. Taking a number of short courses over the course of two years, she managed to successfully develop her jewellery design from hobby into a serious career.
Sima’s jewellery reflects the culture of her heritage and her personal experiences, as well as the design disciplines acquired during her academic and professional life. Sima makes jewellery that is versatile and comfortable to wear in a modern world, whilst keeping its link to the ancient beauty of its provenance.
Her work is based on transferring her designs from digital media to silver and gold, and combining this with gems and other materials.
With her handmade jewellery, she hopes to encourage positive feelings towards that part of the world and to promote its ancient hidden beauty, culture and heart.
She exhibited her first Afghan inspired collection at the Afghan Fashion Show in October 2010. Her designs were then selected for display and sale at the Grenville Shop in the British Museum for the duration of their major Afghanistan exhibition which opened on 3 March 2011.
Her first collection proved to extremely popular and became the best selling range ever at the British Museum. A selection of the range then became part of their permanent core collection.
She was subsequently commissioned to create exclusive collections for the Hajj and Shakespeare exhibitions in 2012.
© 2010 – 2017 Sima Vaziry. Site by Onvisual.